Forget everything you learned in communications school — because none of it will save you once the gloves come off. In Strategic Strikes: Mastering Your Communications in the Cage Match of Public Opinion, veteran strategic Dr. Patrick Riccards delivers a blistering takedown of stale PR playbooks and teaches readers how to fight — and win — where it counts: in the arena of public opinion.

Blending high-stakes crisis stories with the brutal precision of mixed martial arts, Pat shows how real communicators train, adapt, and strike with purpose. From corporate disasters and political meltdowns to media ambushes and viral firestorms, you’ll learn how to control the narrative, outpace your opponents, and land your message with undeniable force.

This is not about spin — it’s about strategy. Whether you’re a PR professional, a rising executive, or a communications leader in the nonprofit or political world, Strategic Strikes offers a rate, unflinching look at what it really takes to lead under pressure. If you’re ready to stop playing defense and start winning, this book is your corner coach.

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Buy it on Amazon here.